Thursday, December 31, 2015

New Website - Pledge me for UNschool of disruptive design!

HI, you can find out all about my work on my new website here

go on check it out!!

You could also check out my pledge me to get me to UNSCHOOL of Disruptive Design in Melbourne  Jan 23 - 29th. I'd love your help to get there.

Look out on my new website's blog and facebook for images of rewards, many more to come!!!

also totally share these things with your friends, some sweet rewards for you!!!

Peace and Love for the New Year, stay awesomes!!!!

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Sunday, September 27, 2015

IMAGES OF RANT........ Sept 2015

Holly, Julian, Timo - The Cutting Circle 2011

Chimerical Conundra - Image: Seen in Dunedin, Chris Sullivan,

 iD Dunedin 2013

iD Dunedin Fashion Week 2014 - Senorita AweSUMO - Te Warewhare Whakapau - Model: Emily Williams - Ali McD Agency, Image: Chris Sullivan - Seen in Dunedin.


GUILD - 45 Moray Place, Dunedin        
88 Vogel St, Dunedin

Saturday, June 28, 2014

CrafTee - Stitch, Stamp and Style your way to an eco fabulous custom Tee!!!! July 8 - 9th 2014 11-5pm

Senorita AweSUMO and True Expression  Image Coaching present
July 8-9th 2014.

Join us for 2 fun afternoons of creativity and up-cycling, Only $80pp, 11am - 5pm.

Bring along your own wardrobe extras to up cycle or use the resources we have collected from local sources to create your own unique T.

No sewing skills required, BYO Lunch, tea/coffee provide.

Contact Fiona on 02102611412 or email

or come and visit us at our new location 

Trident House 88 Vogel St/40 Jetty St, Dunedin.

Located under the overbridge in the heritage precinct.

Thursday, April 24, 2014

Fashion Revolution Day is here!!!!!!!!!!!! #INSIDEOUT @Fash_Rev

Today marks a pretty sombre day in Fashion's history, we remember those that died so you can all look fabulous, ' Who made your clothes?' yeah actually do you know how many hands have touched that garment before it ended up on your back, no-one really does!!!! Today we ask for that to change as it's Fashion Revolution Day and together we can use the power of fashion to catalyse change and reconnect the broken links in the supply chain.

Wear your clothes inside-out to help start the beginning of an industry-wide transformation towards a more sustainable future.

Show us your inside out clothes on Instagram by tagging it @Fash_Rev and #InsideOut

We have an event happening at our atelier tonight, come and get #InsideOut with us from 6-9pm Trident House, 40 Jetty St, Dunedin, NZ.

We are collecting donations in return for polaroids to go to the Rana Plaza Disaster Fund

Our flags will be at half mast in rememberance of those who passed one year ago today.

Also I am in the process of collecting labels from garments for a little project so if you wanted to leave your label behind I would most appreciate it!!!!! 

Looking forward to seeing you #InsideOut tonight Dunedin. Come get amongst!!!!!

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Monday, April 14, 2014

iD XV environmentally!!!!

Wow it's over and I am now rested but not yet recovered as life is now moving at FAST PACE go GO GO!!!!!!!!

It's really strange to be part of such a large fashion event when your moral and ethical standing is somewhat different from those that surround you!!!! I believe it's time for change and the systemic values that underwrite this profession need to be examined and transpired into an ethically sustainable version.

I am still awaiting my photos to arrive, It's like a test of the postal system every time someone sends something as no one seems capable of finding my address. I am kinda in an awkward place under the bridge and all but still ace, got some excellent grafitti over the weekend Gyftd apparently likes pink and my building!!!! yus!!! PLUS I am on the corner.,170.5027944,17z/data=!3m1!4b1!4m2!3m1!1s0xa82eac0fdd93d8ad:0xa4294d173d72a9eb

haha just googled my building and it has both addresses so there postal cant find my building!!!!!!

anyway I digress, from an environmental perspective iD certainly isn't winning any awards but it does understand the need to minimise waste which is a start in itself. From the Cooke Howlison sponsored fleet to the goody bag's on the seats it was kept tidy and under control, as iD is always a professionally run event. I commend the iD committee for their organisation and well run affair, they certainly know there way around a Fashion Week or XV.

I however still hold a more personal view that we need to create more transparency in our fashion system so that we can sustain a fashion system of the future. I was slightly disappointed that the national media still haven't caught onto the global trend towards a more sustainable fashion future as it's something I know for certain is the way forward in such a wasteful and environmentally unsustainable industry.

We are in the process of creating a national network of sustainable practitioners that can support the current wasteful fashion system into a more innovative and zero waste future. It is my hope that we will create a zero waste New Zealand and better understanding of our wasteful systems.


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Monday, April 7, 2014

iD XV Dunedin Fashion Week - Senorita AweSUMO Atelier Opening

Wow what a tiring week eh?!! you don't get much busier than fashion when it's all packed into one week, especially when you have your own situation like an opening of your Atelier happening! Which was so great Thank You to all who attended and warmed my heart by your presence, your all amazing for caring enough about sustaining the fashion industry to attend.

Big shout out to Matt Langley, he's excellent!!! you can find his work here

and Dell, your amaze thanx!!!! you can find her in awesome spaces doing amaze things being great!!!!! go find her she's aces!!!!

Thank you to everyone else who helped out on the evening your all amazing as well!!!!

#WARONWANT - Love Fashion, Hate Sweatshops!!
This was/still is the backdrop in the photography studio that was setup during the opening of Senorita AweSUMO's Atelier Heart Warming. Thanx to Aroha Novak for her help w painting the mural!!!

We also had Sylvie Chasteau from Ali McD Agency dressed in Te Warewhare Whakapau to give the installation some reality!!!! She was amazing and fitted perfectly with this setting, as a doll should in some kind of ridiculous way!!!

A call for more transparency in the fashion system. A call for a community of people who work towards a more sustainable future. More innovation in industry will create a sustained life for more people, more jobs spreads more self worth, a more capable community can grow stronger and provide necessary skills for an amazing future.

Senorita AweSUMO, Model: Sylvie Chasteau - Ali McD Agency, Make up: Christina Lilley

 We took alot of other polaroids at the opening which you can all come and pick up from me now when your ready. This week my hours are MON-THURS 11-2.30pm FRI 11-12.30pm. These are a little bit variable as I do work alone and still have a part time job, so lets all just acknowledge that!!! 

holla on 0220273223 or otherwise tho eh!!!!

I am committed to working towards a zero waste textile to landfill future for New Zealand and the global community, We need to be innovative with our systems and minimise all aspects of consumption to create a zero waste future!!!! We need to shop locally, give, share, grow our own!!! Bee honest, Love, have compassion!!! 

We will be having a public photo shoot in the same space 24/04/2014 to commemorate and stand up for a better future in the fashion industry, this is the one year anniversary of the rana plaza disaster in Bangladesh. come and show us and the world who made your clothes #insideout by getting photographed with your labels out!!!!

fashion revolution day 24/04/2014

is where you can find more info!!!!!!!!!!!!

As this is a global community of activism Australia and New Zealand will be opening up the blogging and images for this so come get amongst!!!! 

peace, love and light for your days!!!!


Senorita AweSUMO!!!!

Aroha Novak + Senorita AweSUMO



Tuesday, February 25, 2014

Atelier Heart Warming during iD XV Dunedin Fashion week 2014

 Dear freinds,

Help me create a conscious fashion experience during iD XV Dunedin Fashion Week 2014.
The official opening of Dunedin’s first sustainable fashion hub. Zerowaste fashion practitioner Senorita AweSUMO and environmental designer Shigeko Iwamuro will open the doors to their newly established conscious fashion production and retail hub. Ceremonially raising the flag and opening their studio doors to the public, come and see how you can help save the planet, one garment at a time.
The opening will include music, a 3D working installation responding to fashion culture and the war on want, a flag raising ceremony courtesy of some theatrical surprise guests.
 With a warm and welcoming atmosphere fashion can be personal, emotional and also environmentally sustainable and Senorita AweSUMO wants to showcase a more conscious solution to a global problem.
We would like to provide some nibbles, Tea and bubbles in celebration of this occasion.
My team is mostly voluntary and includes family and freinds, my amazing supporters, Thanx U <3 also="" am="" and="" br="" engage="" event.="" film="" hoping="" i="" otago="" photograph="" polytechnic="" some="" students="" the="" to="" with="">If any one wants to that job still hasnt been filled!!! holla.

 here's the link to my pledge me campaign, if you can't donate $ then please give this a share around, every little bit helps as pledge me is an all or nothing crowd funding platform.